This course unit is designed to provide interdisciplinary knowledge and skills in economics, management and quantitative techniques applicable in the decision making process. This cover topics such as introduction to managerial economics, demand estimation, demand forecasting, application of the theory of production and cost analysis, optimization, decision making under imperfect markets and pricing practices and strategies.
This course is designed to provide an introductory knowledge of managing human resources in a business organization. Moreover, this course focuses on a systematic and scientific approach to the analysis and handling of issues relating to human resources in the context of business organizations. Key topics: introduction to human resource management, selection, appraisal, commitment and development and interpersonal relations.
This course unit provides students with the basic concepts and theories of marketing management with more practical and specialized knowledge of the application of marketing strategies, planning of marketing programmes and managing the marketing effort with special reference to their application in the Sri Lankan context. The areas covered are introduction to marketing, marketing environment, product strategy, branding, international marketing, marketing communication strategy, marketing segmentation and positioning and strategic marketing planning process.
This course is aimed to provide students with an understanding of how individuals and teams behave within organizations. The topics discussed are: approaches to management within organizations, interdisciplinary nature to studying organizations, managerial behavior and effectiveness, approaches to leadership, work motivation, organizational culture, groups and team work and organizational change.
The objective of this course is to improve students' practical knowledge of identifying projects and developing effective project reports with the use of project management techniques. The topics include: introduction project management, project identification, preparation of project reports, risk management, estimation of project budgets, assessment of project feasibility, project scheduling and project evaluation and control.